Bull Falls Harley-Davidson

4.6 (731)

  1570 County Rd XX, Rothschild, WI 54474
  (715) 355-4464
  bit.ly
  Claimed

Harley-Davidson dealer Clothing store Motorcycle dealer Motorcycle driving school Motorcycle parts store Motorcycle repair shop Motorcycle shop

Legendary brand of American motorcycles, plus apparel & more at some branches.

From the business

  • Small business

Service options

  • Curbside pickup

Reviews

Reviews are sorted by relevance, with the most helpful and insightful feedback listed first for easy reference.

  Becky Johnson
a month ago
Couldn t ask for a better experience!! Every single person there made us feel like family. They thrive to make you feel welcome and don t pressure you in to anything. James was our sales guy and what a fantastic person. Everyone has a great sense of humor but also can answer any questions appropriately. Absolutely recommend working with them. We will be back for all of our Harley needs in the future.

  Stanley Brown
3 weeks ago
Toggle navigationBull Falls Harley-Davidson Review SiteSHARE YOUR REVIEWBefore finalizing your review submission we invite you to share your review...STEP ONE:Highlight and COPY your review text below:"An incredible experience all the way around. I just bought my second bike from Bull Falls and won't shop anywhere else. I've listed a few of the folks I've worked with the most but the entire team is amazing. I feel like part of the family every time I walk in the door"STEP TWO:Click Here and PASTE your Review.Write a Review� 2024 Bull Falls Harley-Davidson Review Site. SiteMap. Privacy Policy. Terms of Service. Website fueled by Firestorm WebsitesMY RECENTLY VIEWED INVENTORY

  Dorrean Flees
3 weeks ago
My husband Jeff and I purchased two new Harley Davidson Road glides. We had a excellent teamwork to put this together for us they were professional but yet very friendly and very knowledgeable with highly recommend this company

  Gary Holt
a month ago
"First dealership I stopped at Just To Look and right away found the bike I wanted. Bought it and rode it home the day after my 72nd birthday. "

  Coy Koehler
3 months ago
"I was a first time buyer, and the sales department was excellent in guiding me and answering any questions/concerns that I had. It was a great experience for me. Props to Ryan, sales associate, for being cool and helpful." -Coy

  Dorrean Flees
3 weeks ago
I purchased a 2024 road glide on Saturday. They made the experience very enjoyable. They were kind and professional and very knowledgeable of the products I got to enjoy meeting the whole crew and each department. Like to give a shout out to our salesman James. Good job James you are a very good salesman.

  stanley brown
3 weeks ago
"An incredible experience all the way around. I just bought my second bike from Bull Falls and won't shop anywhere else. I've listed a few of the folks I've worked with the most but the entire team is amazing. I feel like part of the family every time I walk in the door"

  Shanda Lee
7 months ago
"Thank you again to that gentleman named Ryan who came right out to us two woman Jackyl was so happy and greatly appreciated that your team up here at bull falls was amazing and actually approached two woman and answered any questions Ms Jackyl had about those new space aged to high tech for her blood motorcycles. Than those 2 beautiful ladies in the clothing department thank you again for assisting us with our decisions on the shirts. And a big shout out to my friend Jackyl thank you again for tiara headband. It was a beautiful ride up there and it was Jackies first time up to bullfalls Harley Davidson sorry I couldnt find the two sales employee pics in the drop down but Ryan you are amazing and thank you for coming and taking our pics and posing by our bikes jackyl is riding her fat boy, and I am Riding a 05 roadking custom. Thank you again to all and everyone for the amazing experience we had with the bull falls Harley david of Wausau you guys rock see you all again soon shanda lee"

  Timothy Paschall
a month ago
What a great attitude, atmosphere and a truly pleasant experience.. Ryan with his sales team made thing's work perfectly, get him on the phone or see him in person he won't let you down. Jose with the finance team connected all the dots to make everything come together. Thank you Bull Falls HD

  mike peterson
2 months ago
Ryan Tolk really took the time to answer all the questions on a bike I came in on. Guy is personable, knowledgeable, and genuine. Where most sales people don t bring the passion for what they do- he does especially when it comes to a finding the right bike for you. If you haven t met him look him up for your next Harley-Davidson. 5 star experience.

  Rick Boehlke
7 months ago
I live in the Milwaukee, WI area where I have 5 dealers to choose from. A close friend lives in Wausau, so we visit often, and I have had service done a couple times in the past at Bull Falls which was always great. So at the end of summer when we decided to take the leap and pursue an Anniversary Street Glide, we were disappointed that 5 dealers in our area did not have any in stock. Yet my wife took note that Bull Falls had 3, 2 new & 1 used. So we took the gamble and did the 3 hr rode trip to check them out. Long story short, the price on the used bike was fair and they gave me more for my trade than the Milwaukee area. Emi is the most enthusiastic, yet low pressure sales person I ever met. And Joe is one of the few managers, whether motorcycle or car, that is genuine and fair with pricing your trade. Thanks for the great experience.

  Michael Loos
2 months ago
They were pleasant and easy to talk with. No hassle staff. Look forward to doing business in the future.

  Taabiir
2 months ago
Walked in and the salesman Ryan went right up to me and took interest in me and my needs. Came in to see what they had for used sportsters and he walked me all around the store looking at sportsters and even sat me on some different models to make sure I tried different things. Ended up having some questions for their new rider program for my wife and he lead me to Morgana who was very helpful indeed. Well done guys

  Mike Buemi
2 months ago
Emi was awesome to work with!! She showed me multiple models and was thorough and informative. She really is a solid salesperson. I will definitely go back and work with her, and would recommend asking for her when you stop in. Thank you Emi.

  Samuel Tomaszewski
10 months ago
Absolutely amazing experience with such a short notice for Emi to get us set up and rolling before the end of the day of purchase. The whole staff are extremely friendly can't wait to visit again for all the finishing touches!"

  Jeffrey Flees
3 weeks ago
An awesome experience with highly recommend very knowledgeable and friendly.

  Bill Kerney
2 years ago
It was awesome working with Andy. He was extremely helpful and knowledgeable and got the job done with a minimum of aggravation. I would recommend Bull Falls Harley Davidson to anyone who is interested in purchasing a bike or trike. I love the new trike and hope to get a lot of wind therapy in this summer. Thanks Andy for everything."Extremely helpful staff and very knowledgeable. Overall a very quick and enjoyable process to purchase a bike.

  Dana Hopkins
a month ago
Great place, great people. Everyone was just wonderful and very helpful. They explained everything and made buying my first Harley a great experience.

  Larry Degenhardt
10 months ago
The staff is very friendly and helpful, I don't have any complaints about how I am treated even if it's just to come in look around

  Julie Dallman
8 months ago
A place to feel like family. Wonderful people, happy to help with everything you need or want."From the moment I walked in the door, it felt like family! I was greeted and got to meet many of this wonderful staff. After losing my partner, who incidentally had brought my back to my roots, (grew up with dad having Harleys), I had come in to discuss the upcoming classes and saw the orange Freewheeler on the showroom floor. As I knew I needed to bring a trike to class, even though I had a friend that said I could use his, I couldn't get that orange Freewheeler out of my mind. It was a couple of weeks later, about a week before the class I went back and it was still there. Emi asked if I would like to sit on it. At first I said no, but couldn't resist, and when I sat on it, it felt like my man was right there with me, saying it was right. They could tell right away that I was a goner, I needed that bike to heal from the pain in my heart. So at the fine age of 61, I bought my own bike! She is MY JOURNEY in the wind. I took the 3 wheel riding class and had such a great experience. Having only been a passenger since I was a child, I was a little rusty, but did well under their guidance. Now I ride as often as I can, and even though he's no longer with me, I ride for both of us.Life's to short not to take chances!"

  Brendt Sullivan
2 years ago
John has repeatedly gone out of his way to find answers get information asap for me on my new bike. He and the whole staff have been far above expectations that I had . They are not the same as this place was before. They get a 10 out of 5 from me . Everything is perfect on my new bike and they offered a fair trade for a non Harley Davidson trade that was suprising to me. They have earned my business by going above and beyond for me. Thanks again guys. "Found what I wanted the first time both times I have been In for accessories for my new Harley. Took the time to make sure I had what I wanted the parts were in excellent condition before I got them . Went above and beyond for me to make sure I was happy with my purchase. The whole crew in the parts area was more than helpful and worked as a team for me. "

  Hiram Garcia
11 months ago
"From the moment my wife and I stepped in the dealer we felt like we were part of the bull falls Harley Davidson family, the riding coaches are very helpful and patient, cant express my whole gratitude enough to the coaching team, thanks a lot and you guys rock!!!"

  Brian Busche
2 years ago
Thanks to everyone involved in getting me on my new Road Glide. Joe had to put in a little extra time to locate the bike I was looking for but he got it done. I had my Street Glide listed for sale and Joe offered me great trade in price to get the deal done!Thomas and Jose were also both very helpful and great too work with! Looking forward to the riding season!!"

  Tom Englert
9 months ago
Excellent customer service in every department. Thank you to the staff at Bull Falls

  Travis Wanless
2 months ago
"Emi was great to work with. She was patient while mulled over several bikes before I finally settled on the CVO ST. "

  Timothy Jankowski
9 months ago
Matt was the salesman that took care of my father and I. He was welcoming, professional, and helpful. He went out of his way to send me videos and pictures of the two motorcycles we were interested in. He also was was very quick on getting the bikes ready for a test ride. He wasted absolutely no time in making sure we would leave that day with our new bikes after we decided to purchase them. While he was very fast in helping us get our deal done, he also showed patience while we were making decisions and looking over the bikes. I would recommend Matt as a salesman to anyone interested in buying a bike through Bull Falls, and the entire team to anyone looking for a new dealer.

  Stephanie Minch
a year ago
"Just purchased my first Harley from Matt at Bull Falls Harley. Super friendly guy, very knowledgeable about the bike. Would recommend him to family & friends. Thanks Matt! Also a shout out to the whole crew at Bull Falls....the dealer tour was pretty cool, your staff are all pretty friendly. Thanks for making our first Harley purchase smooth & fun! "

  Debbe Kinsey
a year ago
From start to finish, the purchase was smooth and enjoyable. John and everyone I met made this purchase memorable. I hadn t ridden in 45 years and am looking forward to a great summer!"

  Patrick Esselman
a year ago
"My faith has been restored. This dealership knows why the customer is the most important part of the business. I can't express enough how content I am in knowing that my bike has a trustworthy home for all occasions and how I now feel that I am truly a member of BFHD's family. Thank you. "

  Sean Rooney
6 months ago
BULLS FALLS HD IS THE ONLY LOCATION YOU WANT TO DEAL WITH.These guys took care of me.I had an emergency on the road and their service department had me in and out in no time. A thousand miles later and I can say the work holds up!Special thanks to Marcus and Ronzo in the service department. These guys get it done.

  Opening Hours

Monday Closed
Tuesday 9 AM-6 PM
Wednesday 9 AM-6 PM
Thursday 9 AM-6 PM
Friday 9 AM-6 PM
Saturday 9 AM-4 PM
Sunday Closed

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