Sunrise Cycles

4.5 (424)

  1559 E Little Creek Rd, Norfolk, VA 23518
  (757) 583-2223
  sunrisecycle.com
  Claimed

Motorcycle dealer ATV dealer ATV repair shop Kawasaki motorcycle dealer Motor scooter dealer Motorcycle repair shop Motorcycle shop Scooter repair shop Suzuki dealer Triumph motorcycle dealer

Service options

  • Delivery

Reviews

Reviews are sorted by relevance, with the most helpful and insightful feedback listed first for easy reference.

  Carin Knopfer
a month ago
I absolutely love this place! I bought my Triumph Bonneville Bobber from here and my stepson bought his Triumph Bonneville from here. Brian is awesome. I love the service and sales personal as well. I buy clothing from them and they are very friendly. It's a great place to buy your next cycle from! I will always go back here. It's worth the trip. We go on day trips to see if there are anything new or on sale. Just an all around great place.

  Saleem Anwar
3 months ago
Sunrise Cycles really came through for me, they went above and beyond and made my experience into a positive one. Anyone looking for a new motorcycle or great service, reach out to Chris and Eli. They won me over and gave me great service and treated me well. I was initially not thrilled when I called to inquire about some particular bikes. Chris called me back and made things right, he offered me an excellent deal which I could not refuse and drove out 3 plus hours to collect my new toy. Eli did a splendid job wrapping up everything and was hard at work dealing with multiple customers by himself. Highly recommend Sunrise Cycles and talking with Chris and Eli.

  Robert Lynch
a month ago
Let me begin by saying that I was the guy who always bought used motorcycles and never had many issues with them. Unfortunately due to delusional sellers that think their bike is worth more than what they paid for it becoming more of a reality, I began my search for a new bike.Despite my typical dread when thinking about dealerships, Eli and Sunrise Cycles were a pleasure to work with. They matched a very competitive quote from another dealership without any nonsense, and the bike was taken out of the crate and built for me the next day. No games or nickel and dime fees, and everyone feels like they won. You can t ask for much more than that when spending quite a bit of money. Additionally, I am very meticulous about my bikes, and was pleased that my bike was set up well from the dealership barring a bolt or two being a little loose. If I ever get the desire for a new bike again, I will undoubtedly call Sunrise before anyone else.

  Irtiza Abbas
a month ago
Bought my first motorcycle Trident 660 from them. Sales rep Eli did a phenomenal job. Was very kind, patient and answered all questions. Was very Pleasent to deal with and not pushy at all, very transparent with pricing.Will definitely buy my second one with them too

  J. Green
3 weeks ago
Duck helped me with 1st bike at 55yrs. Great service. Helped put on trailer, now just have to learn to ride.

  Jerome A.
a month ago
recently went in the parts department to acquire parts for my specific bike and Josh there did a phenomenal job on trying to source and locate a specific part I needed. Gloria on the other hand was nasty and rude to me. she did not want to be helpful to a long life customer. reason for rating.

  Matthew French
a month ago
Purchased 4 bikes from them new and used. The sales and maintenance departments provide great service and are easy to get a hold of.

  Josh Ross
a month ago
Duck and the guys were absolutely fantastic! Stopped in on our way home from North Carolina to pick up dirtbike! It s a Great place to work with and will definitely be back! Thank you again guys and highly recommend them to anyone!

  Matthew Morris
a month ago
Absolute nightmare working with this shop. Initially brought in a 2017 Rocket 3 for repairs in 2020. I was working with Buck in service and took them over 2 years for repair due to covid and shipping constraints. They completed repairs 2 days before I had to move out of state due to military service. The first time I took the motorcycle out (checked oil, everything else was good) made it 4 miles down the road before the engine seized. I had a shop in San Antonio open it up and found the engine was totaled due to improper service from Sunrise Cycles. The damage was covered under warranty and initially they worked with me to rectify the situation. Once I told them I was out of state, I was told it was not their problem and they are taking no responsibility to repair or at least compensate me for the now totaled vehicle. I am currently working with a law firm in Virginia Beach to help me sue to cover some of the financial loss.

  Krystina
a month ago
So much more than a sales experience, everyone here treats you like family. Transparent info, above and beyond service, and are always relatable, welcoming you into the larger community with recommendations on everything from the best routes, where to grab a great lunch, or upcoming events. Duck is all heart, helped us with everything from unboxing our new baby that day to making sure we got her safely home an hour plus away. Brian sold us our first and was great to work with, too. Aaron gave a courtesy call offering any other support we needed. Don't know if we can afford to keep visiting them, haha, but highly recommend Sunrise to anyone looking.

  Carin Knopfer
10 months ago
I love this place! I just bought my beautiful 2023 limited edition chrome Triumph bobber from here and it was a smooth process. We come here to look at the motorcycle inventory and are never given a hard time like at some dealerships. They are friendly and warm. It's probably one reason why they are still in business besides knowing what they are doing.

  Talha Mughal
4 weeks ago
I was over charged at this place for tire mount and balance. after I made a review a week later I got a call from their service manager to issue me a refund. That tells me they do care about doing fair business and service was also same day. Thank you!

  Joshua Reopelle
6 months ago
The entire staff at this amazing dealership is top notch. I have purchased two motorcycles from this dealership and do all my services thru this dealership and they continue to exceed my expectations. They go out of their way to make you feel like family. Thanks again to the entire staff for being awesome.

  Beau D
7 years ago
The GM was very fair and personable with me. They said they can get me financed at a certain rate and they followed through. The parts department is one of the best I've ever been to. They're not condescending and then answer questions neutrally and with no brand loyalists. This is the reason they know the industry and are the best bike shop in Virginia. I feel welcomed and personally known( I was not the best customer). I feel like it is not a corporate store more like a mom and pop store operating with the same professionalism.. I know service very little but I can tell you the little bit that I do know, true passionate technicians. I just bought a brand new year 2016 GSXR 750. Chris was my sales person. He did not apply pressure, he just knew the products.

  Angela Jordan
3 years ago
OMG, BEST SHOP they really help me find what I was looking for and the price range I wanted to spend. I m a 1st time Rider shopping for a Beginner. I was so scared of shopping for a bike by myself because I didn t want to over PAY. I check out ,Honda of Norfolk ,Cycle World they didn t have anything $5000 walked out the door prices. Harley Davison in Portsmouth tried to sell me 07 Gexrs 25000 miles for 6200, walking out the door price. Sunrise was going to be my last stop, my budget was $5000 for my beginner bike. Dave, who help me look for the perfect bike for my budget . Dave Had 4 bikes for me to choose from that was in my budget,I Bought a 2020 yamaha R3 its a 320cc , including Helmet & Jacket to match my bike $5200. I m glad I took my time purchasing my 1st beginner bike, it was well worth it. I will be back to trade in my R3 in 2021 for a Intermediate Motorcycle

  Bryan Garcia
5 years ago
Sunrise Cycles certainly won over my enthusiastic endorsement. This is a place where you can go and get spectacular service, great deals ( I know I got one), and a great selection of bikes and gear. Maybe most importantly this place is chill, no sales people pushing you to do anything, everyone is friendly, knowledgeable, and down to earth. I picked up a Z900RS from here just last week, walked away with a phenomenal motorcycle, and a great deal(recurring theme much?). I love that the bike I bought had never been started, and was delivered to me with 0(ZERO) miles on the odometer, what an awesome policy and deep respect for their future buyers. Sunrise has left a lasting positive impression on me. Please consider letting them help you make your dreams a reality....thank me later ;)Personal thanks go out to:Dave, Duck, Aaron and GaryAnd the rest of the team there making this place what it is.

  Emmanuel Huff
6 years ago
I bought a motorcycle from here about a month ago now, and returned to have my bike serviced for its 600 mile inspection a few days ago. Roy was the dealer that haggled with me to close a deal on a bike, and his humor made the whole process a blast. In the end I received a great deal on a bike I would have gotten regardless! On the accessory side, John is very knowledgeable and pointed me to, and installed a RAM mount for me onto the motorcycle I purchased. He didn t charge me for the install, and all the while we talked about the bikes eventual power range, how I should baby the engine in order to break it in properly, etc. He had experience on the model bike I purchased and seemed genuinely interested in simply talking about the in s and out s. When I returned for my inspection, I found that Stephanie was very helpful, the service department kept the bike a day longer than scheduled, but their attitude, and service made me feel it was done to better improve the final product of their work...and man the bikes slick now, must be the synthetic oil! All in all I recommend the place to anyone in the market for a motorcycle and in the area.

  Julia micheline
2 years ago
I brought my bike here because of the reviews. The first time was to reseal my tire. I had to call after a week to see if it was ready and it had been. When I went in the guy at the front notified me that he also had to fix the back tire and said he called and left a voicemail. I never delete my calls or voicemails I never received anything. I had the bike for weeks and never had issues with the back tire they had it for two days and all of a sudden it was flat. I let it go. I then after a week had to bring my Motorcycle back because the front tire was flat again. They fixed it no charge. Just recently I brought my bike to get my saddle bags installed, that they did a beautiful job. I did ask for an oil change initially but called immediately after i dropped it off to cancel it. They Said they didn't get the message, so no communication, and that they did it but only charged me for the labor, which i don't think they should've because i didn't ask for it but i paid. I had taken photos of the bike when I dropped it. I looked at the filter on the photos and my bike when i got it it wasn't even changed. It still had the dust on the filter from when i dropped it off. I do not trust this place and feel they have taken advantage of my kindness every-time I come in I will. not be coming back. That much dust would NOT be on a filter changed not even a day ago.

  Aaron W
4 years ago
Went in after going to several other big dealers, I was shopping for my first bike as I'm new to riding other places were trying to put me in stuff way beyond my skill. Then I met Duck! Just telling him what I was looking for and my comfort level he didn't hesitate and started showing me exactly what would fit my skill and comfort. Went thinking I would get some used bike, but couldn't pass up the great deal they had on my new Suzuki! Once I'm ready for that bigger bike I'll be back!

  Baker Bill
3 years ago
I really hate to post this, but it was the good reviews that brought me here in the first place. My 2011 Triumph Sprint GT needed a 36,000 mile service, which includes valve adjustment. Major, very expensive service.I called on a Monday morning and asked about scheduling the service and was told to bring it in "the sooner, the better".I brought it in that evening and was told it would be ready by the end of the week. When I called on Thursday, I was told they hadn't received all of the parts. I'm not sure why they told me the end of the week. I would have happily brought it in the following week once the parts were in stock. That mix up cost me $40 in Uber rides.I brought the bike back the following Monday and dropped it off. They called me Wednesday and said it was ready. Another $20 Uber ride to the shop. Got there at 12:30, paid the bill, got in the bike and saw I had no gas gauge. It normally takes about 1/2 mile to register, but not this time.I figured maybe the mechanic forgot to connect something, so I brought it back. They messed around with it for another hour (now 2pm). Mechanic tells me the sensor is probably bad. I tell him it was working fine when it came in. He then tells me "you can't predict when these things will go bad". I almost asked him if he could predict when I'd allow him to work on my bike again. One of the guys offered to drive me back to work, which was excellent customer service!I come back that afternoon (another $20 to Uber) and am told I just didn't ride it far enough for the gauge to register. He said it needs 5 miles. I've put 35,000 miles on THIS bike, and have been riding Triumphs for nearly 30 years. NEVER had to go more than 1/2 mile. I figured fine, whatever. It works now and I'm not coming back anyway.Friday afternoon, I go out to look the bike over prior to a ride on Sat. Something about the gas tank looked strange. When I put my hand in it, IT WAS LOOSE!! I couldn't *&$#+?! believe that after ALL of that time, he didn't even install the tank correctly! I pulled the seat and checked. It was bolted down at the rear, but it wasn't seated properly at the front. (See picture).The shop admitted he didn't test ride the bike after he worked on it. I don't buy the excuse that it needed to go five miles to get the gas gauge to register. And then the tank was not reinstalled correctly. NOW I'm left wondering what else did he screw up that I DON'T know about?If I had the extra $1000, I'd take it to another shop and have the service redone. As it is, I guess I'll just have to hope things are ok and the engine won't grenade itself

  amanda pillo
2 months ago
Highly recommend! Brian is excellent salesman and gave us a great deal! Service department is wonderful!

  Deedee Me
3 months ago
These guys n the service dept always do you right! They have really dependable service. Really friendly in sales, not pushy.Highly recommended.

  Tom Sahr
2 months ago
Great place to buy or look at bikes, I usually just look cause I have a bike, and when my bike needed fixing they were very helpful

  Ryan Baker
4 years ago
So first, I must refer to the vicious shop poodle from a prior review. This dog was CRUEL! it dared look at me when I walked past. I mean, I didn't even notice it until it's dog tag jingled, but I digress. Then, to make matters worse, this dog approached me! It demanded to be petted with it's demeanor, I was helpless in it's gaze. Then, dare I say, the worse thing happened. She performed tricks like, sit, lay down, and spin! It's ability to manipulate me was astounding, I was in awe of it's master plan of getting a treat from me. Unfortunately I couldn't resist this evil dogs temptations and caved. After a short period of time she retreated back to her spot on her bench and left people alone until she found her next prey to viciously assault with it's cute demeanor and parlor tricks.Other than that I came in with the Idea I wanted to walk out with a bike. I had no idea what I wanted other than some basics (Engine size, I have back problems, etc). Dave took me around the show room and as I went through my Goldilocks routine of finding the one just right, he took me to one that had a perfect sitting posture for me. The team worked their magic and showed me all the options on bikes just like it and I settled on on, I was out the door in a few hours. Great conversations, great team, will definitely come back.Give 2 extra stars for the dog to counter miss 3 stars phobia of a sociable dog that's well trained and best of all, QUITE until I got her started intentionally on talking.

  Tim Gorrell Jr.
7 months ago
Such a great experience. Duck was amazing with the sale. Very quick response with everything. If/when we decide to get a Rocket 3, it will be here!

  David Chadwick
10 months ago
I dealt with the parts department and felt I got a great deal on the part I ordered. I also enjoyed the personality of the employee I delt with back their. Good sense of humor and she was quite sassy.

  Anna Krause
3 years ago
Honestly, this might be the best dealership in the entire country. Our entire experience was incredible and they treated us like we are family. Duck, Aaron & Gary worked with us to surprise our boys with their new dirt bikes and gave them one of the best days of their lives. Gloria and the parts/service team gave them the royal treatment with gear and walking through everything they needed to know as first time riders. This is a family business that is passionate about what they do and at the end of the the day this is where you want to go. Period. Thank you sunrise family for everything!

  Luke Bourne
7 years ago
I bought my first bike at Sunrise Cycles and I wasn't disappointed. I had the best salesman, Roy Ford. He wasn't pushing or pressuring me to buy anything. He was super friendly and hilarious. One thing that really stood out about Sunrise Cycles and Roy himself, is he called me the following night to make sure I made it home safe and to see how I liked the bike so far. This behavior not only helped me feel better but really showed the credibility for Sunrise Cycles and it's employees. Roy is an amazing guy and I will definitely be buying my following bikes from here!

  Sarah Bass
6 years ago
I had been shopping for awhile and found myself bright and early one morning at Sunrise. I purchased my first bike from them and had a great experience doing it! Roy Ford is an absolute delight. There is a great selection of bikes and I never felt pushed to make a purchase. I have since brought my bike back for the 600 mile service and even that was hassle free amd quick. While waiting, I enjoyed myself chatting with John in parts. It's a great place with good people! Will definitely be back soon.

  Thomas F
3 years ago
This by no means is my first motorcycle purchase, not even my first from Sunrise. My first purchase from Sunrise was over 14 years ago but had been my last until a couple week's ago. I stopped by Sunrise a little over a week before to look at a 2018 Z900RS that I had seen in the window the day before when they were closed. Ironically the bike which had been there for 2 years sold just hours before my arrival. I was bummed to say the least but Duck the salesperson and I spoke about what I was looking for in a bike and he asked if I had ever considered a Triumph. I had owned over 20 bikes but never a Triumph. Sunrise has a great Triumph showroom and Duck went over several models and showed me his personal Triumph, he is very passionate about motorcycles. He gave me his card and I felt no pressure to buy, zero pressure. I texted Duck a couple days later about different models and pricing. Immediately he gave me the numbers for each as well as for a bike not in stock. We communicated a few days later and I decided on a bike in stock. The following day I brought a bank check in and everything was completed in less than an hour. There were no surprises, a very smooth transaction. I had just had surgery and Duck went out of his way to accommodate some special requests, even offering to deliver the bike on his way home from work after hours. Customer service from Duck was great before, during, and after the sale. I cannot recommend him enough! It has been a great experience.

  Opening Hours

Monday 9 AM-7 PM
Tuesday 9 AM-7 PM
Wednesday 9 AM-7 PM
Thursday 9 AM-7 PM
Friday 9 AM-7 PM
Saturday 9 AM-5 PM
Sunday Closed

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